1. Information We Collect

We collect the following types of personal information when you visit, browse, create an account, or make a purchase:

a) Information You Provide Directly

• Full name
• Email address
• Phone number (if applicable)
• Shipping and billing addresses
• Payment method details (processed securely via third-party gateways)
• Account login credentials (email and password)
• Messages, reviews, or feedback you submit
• Uploaded files or images (e.g., for exchanges or repair requests)

b) Automatically Collected Data

Via cookies and tracking tools (see Cookie Policy), we may collect:

• Device type, browser type, operating system
• IP address and location approximation
• Site navigation behaviour (pages visited, session time)
• Referral source (search engine, ad, or social media)
• Shopping cart activity and checkout interactions
• Clicks on banners, promotions, or ad pixels
• Login timestamps and user interaction data

2. How We Use Your Information

We use the collected information to:

• Process and fulfill orders
• Send transactional emails (e.g., order confirmation, shipping updates)
• Provide customer support
• Manage your account and Sparkle Points
• Enable ring exchanges, warranty, and repair services
• Customise your shopping experience
• Detect and prevent fraudulent transactions
• Analyze website performance and improve functionality
• Send marketing offers, promotions, and newsletters (with consent)
• Deliver targeted advertising via platforms such as Meta, TikTok, and Google

3. Legal Bases for Processing

Depending on your location, we may process your data based on:

• Your consent
• The necessity to perform a contract (e.g., order fulfillment)
• Our legitimate business interests (e.g., fraud prevention, analytics)
• Legal compliance (e.g., tax and accounting obligations)

4. Sharing Your Information

We do not sell your personal data.

We may share your information with trusted third parties, including:

• Payment processors (e.g., Stripe, PayPal, Apple Pay)
• Fulfillment and logistics partners (e.g., iHub Solutions)
• Customer support and communication tools (e.g., Klaviyo)
• Advertising and analytics providers (e.g., Meta Pixel, TikTok Pixel, Google Analytics, Hotjar)

*These parties only access your data to perform specific functions and are required to handle it securely and in compliance with data protection laws.

5. Cookies & Tracking Technologies

We use cookies and similar technologies for functionality, personalization, analytics, and marketing purposes. You can manage your cookie preferences at any time via the Cookie Consent Banner on our site. For full details, refer to our Cookies & Tracking Technologies section in the Terms & Conditions.

6. Marketing & Communication Preferences

You may opt into email communications for product updates, promotions, or VIP announcements. You can unsubscribe at any time via the link in our emails or by contacting us.

Note: Transactional messages (such as order confirmation or warranty updates) are not subject to unsubscribe options.

7. Your Data Rights

Depending on your jurisdiction (e.g., GDPR in the EU or CCPA in California), you may have the right to:

• Access or receive a copy of your personal data
• Correct inaccurate or outdated information
• Request deletion of your data
• Object to or restrict data processing
• Withdraw consent (for marketing or tracking)
• File a complaint with a data protection authority

To exercise your rights, contact our support team at [Insert Support Email]. We may need to verify your identity before processing certain requests.

8. Data Retention

We retain your personal data only as long as necessary for the purposes described, including legal, tax, accounting, and fraud-prevention requirements.

If you request account deletion, we will anonymise or securely delete your personal information, except where we must retain it by law.

9. Data Security

We use SSL encryption, secure servers, access controls, and internal security policies to protect your data. However, no system is 100% secure. You are responsible for safeguarding your password and any account access.

10. International Data Transfers

We may transfer and store data outside your country (e.g., to the U.S., Singapore, or EU) where our service providers operate. In such cases, we implement safeguards like data processing agreements and standard contractual clauses.

11. Children's Privacy

Our website is not intended for use by children under 13. We do not knowingly collect data from minors. If we become aware of such collection, we will delete the information promptly.

12. Changes to This Policy

We may update this Privacy Policy periodically. Any significant changes will be posted on this page and reflected by a new "Effective Date." Continued use of the Site after changes constitutes your acceptance.